Characterized by intensity and quality, aroma is detected when the nose approaches the
cup and the olfactory cells come into contact with the volatile chemical compounds
released by the drink.
Brewing
The process of pouring hot water onto ground coffee beans. Water infuses the ground
coffee, absorbs its chemical elements then passes through a filter to make the coffee
beverage.
Roasting
Roasting is the ‘cooking’ of the green coffee beans through the application of heat for a
certain time. Only after roasting are beans are ready to be ground.