Follow the story
Every coffee tells its own story, one that starts on the farm and ends in the cup–farmers, roasters, baristas, and consumers all partake in the coffee value chain, so we’re responsible for playing a more active role. Dan aims to make specialty coffee more accessible so that producers get a fair price and consumers can understand the beans’ farm-to-cup traceability, empowering them to make more informed decisions about their coffee for years to come. According to Dan, this comes via training and education.
Good coffee is all about ethics and quality, providing the customer with excellent coffee and the story behind it. Once one delves deeper and better understands “good coffee,” there’s no turning back.
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